#1 Revenue Program Intro

"Hi, this is [Name] with Clutch Mouthguards. We help practices add a mouthguard revenue program — includes marketing support, patient acquisition, and training. Who handles new programs — Dr. [X] or your office manager?"

#2 Scan Archive Angle

"We partner with Invisalign practices to monetize their scan archives. It's a turnkey program — we handle everything. Who should I speak with?"

#3 Quick Question Route

"Quick question — who looks at new revenue programs there? We're working with digital practices on a mouthguard service that includes full marketing support."

#4 Competitive Angle

"This is [Name] from Clutch — we help practices capture mouthguard revenue they're currently losing to Dick's. Can you point me to the right person?"

#5 Directory Lead-In

"We list practices on our provider directory and drive patients to them. Who handles partnerships like that?"

#1 Full Program Pitch

"Thanks for taking the call. We're a mouthguard program for digital practices — you upload an STL, we handle production, marketing, and patient acquisition. You keep $300-450 per case, zero chair time. Do you see athletes in your practice?"

#2 Scan Revenue Play

"We help Invisalign practices turn scan archives into revenue. We provide brochures, scripts for your team, website content, and list you on our provider directory. Worth a quick look?"

#3 iTero Leverage

"Your iTero scans from completed ortho cases — we turn those into $300-450 mouthguard revenue. Plus we train your team and send you patients. Do you have athletes asking about mouthguards?"

#4 Full Support Stack

"We're more than a lab — we provide full sales training, patient brochures, and list you on our directory so patients find you. The guard is $150 cost, you charge $450-600."

#5 Patient Acquisition

"Parents searching for custom mouthguards in your area get directed to your practice. We handle the marketing — you handle the relationship. Sound interesting?"

Revenue Profit Per Case

Provider cost: $150. Patient price: $450–$600. Margin: $300–$450 per case with zero chair time.

Product What's Included

Two custom mouthguards + premium magnetic case. 30-day fit guarantee. Free remakes if needed.

Marketing Full Kit Provided

Patient brochures, scripts for staff, website content. Team knows exactly what to say — no hesitation.

Patients Provider Directory + SEO

Listed on provider directory + SEO backlinks. Patients searching in their area find THEM.

Training Sales Training Included

Sales training for front desk and hygienists. Staff confident recommending to every athlete.

Trial First Case Free

Zero risk to try. Use it on themselves or staff so they can speak to the experience directly.

Objection "We don't do mouthguards."

Response: "Most practices don't — that's why we handle everything. Production, marketing, patient education, even driving patients to you. You just upload the scan."

Objection "Is there demand?"

Response: "Parents don't ask because they assume you don't offer it. We fix that — brochures, website content, and we list you on our directory so patients find you."

Objection "We already have a lab."

Response: "We're not a lab — we're a turnkey program. Marketing, training, patient acquisition, and a provider directory. The mouthguard is just the product."

Objection "Send me info."

Response: "Will do. Best email? I'll send portal access plus our marketing kit — brochures, scripts, everything your team needs."

Objection "What makes you different?"

Response: "We're more than a mouthguard. You get sales training, patient brochures, website content, SEO backlinks, and we list you on our provider directory to drive patients to you."

Product Details

• Color: White only (looks like natural teeth)
• Material: Pro Form mouthguard-specific 3D resin
• Includes: 2 custom guards + premium magnetic case
• Lasts: 1-2 seasons with normal use
• Warranty: 30-day fit guarantee + free remakes
• Sports: Any contact or physical sport
• Thickness: Lightweight / Mediumweight / Heavyweight
• Cut: Clutch Cut (sculpted) or Traditional (higher lip)
• Turnaround: 2-3 business days + shipping

Scanner Compatibility

• File type: STL or PLY from any scanner
• iTero: Lumina, Element 5D+, 5D, 2, Flex
• 3Shape TRIOS: 5, 4, 3, 2
• Dentsply Sirona: CEREC Primescan, Omnicam
• Others: Medit, Carestream, Planmeca, 3M
• No physical impressions — digital only
• Rule: If they have a digital scanner, they're compatible

Key Differentiators (Mention Every Call)

• Provider directory — patients find THEM
• First case FREE — zero risk trial
• Full marketing kit — brochures, scripts, content
• Sales training — staff knows what to say